Article Citation:
Ahlers, D. (2006). News consumption and the new electronic media [Electronic version]. The Harvard International Journal of Press/Politics, 11(1), 29-52. Retrieved February 3, 2007 from Communication Abstracts.
powerpoint link:
http://students.washington.edu/wmh/com300/com300.ppt
I thought that this article was very interesting. The author of this article looks at the impact consumption of online news will have on the consumption of traditional news media. Ahlers makes the point that although online news consumption has increased over the years it will not spell the end of traditional news media. Ahlers points out that a major aera where you would expect to see online news media having an affect on the tradtional news media would be in advertising, but in looking at the numbers that is not the case. Ahlers shows that from 1998-2004 the advertising in traditional news media(papers, magazines etc.,) has risen by 15%, even during a time when the advertising market in general has experienced a decline. The fact that advertising has increased over the years illustrates to me that despite the growth of online news media, there is always going to be a market for the traditional media and thus always an opportunity to advertize. Ahlers believes that online news media will serve as a supplement to the traditional news media and the will work as a tandem as opposed to one eliminating the other, and I have to agree with him on that.
REFLECTION ON PRESENTATION
The most interesting thing to me about the power point presentation was the discussion I was able to have with the groups after I was done. In talking about the idea of new media replacing traditional media a source for news there was a general consensu that we didn’t see this happening. We agreed that the new media would compliment the traditional media and they would work together. We also agreed that there is always going to be people who like having the physical paper in front of them whether that is at home or while commuting on the bus or something and we see that trend continuing. We also agreed that even though we are the computer generation, that has been raised with computers, we hate having to sit in front of a screen and read long articles so this could push people our age to shift to traditional print media once we are out of college and maybe once we have established a permanent residency where we don’t have to worry about changing addresses at the end of a school year or in a couple of years when we graduate. It was interesting that although computers and the internet have been such a large part of our lives we still see the need for traditional news media.